1.0Nova Expressãohttps://novaexpressao.pt/en/Tiago Maximohttps://novaexpressao.pt/en/author/novaexpressao/rich600338<blockquote class="wp-embedded-content" data-secret="N5EtzeYcKH"><a href="https://novaexpressao.pt/en/the-new-challenges-facing-media-agencies/">The new challenges facing media agencies.</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://novaexpressao.pt/en/the-new-challenges-facing-media-agencies/embed/#?secret=N5EtzeYcKH" width="600" height="338" title="“The new challenges facing media agencies.” — Nova Expressão" data-secret="N5EtzeYcKH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://novaexpressao.pt/wp-includes/js/wp-embed.min.js </script> https://novaexpressao.pt/wp-content/uploads/2026/06/k.jpg19201023Media agencies have been undergoing a structural transformation, moving from negotiators to consultants, with solutions tailored to advertisers’ needs and challenges. We spoke with some of the leaders of the main media agencies, who analyse this evolution and reveal how they are investing in digital and what the main challenges are for 2024. A few […]